Thursday, August 20, 2015

How BuzzFeed Is Winning With Asian-Americans | DigitalNext - Advertising Age

Great article re Four Strategies for Brands to Engage with the Asian-American Audience
At first glance, a hard-hitting piece on affirmative action seems far removed from the humorous viral sensation "Ask An Asian." Yet both pieces were published on BuzzFeed -- an unlikely hub for issues affecting Asian-Americans. BuzzFeed hasn't been shy about pursuing this wildly underserved market and has achieved impressive cultural relevancy that many brands have failed to earn.
How BuzzFeed Is Winning With Asian-Americans | DigitalNext - Advertising Age

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