Thursday, April 13, 2017

Sikh Americans Launch Ad Campaign That Looks to Push Back on Hate - NBC News

my article for NBC Asian America
"'We Are Sikhs' is an effort to raise the awareness of the Sikh religion, including explaining and demystifying the significance of the turban," Shawn Singh Ghuman, National Sikh Campaign communications director, told NBC News. "The initiative will utilize tested television advertisements, an innovative website, targeted digital and social outreach, and most importantly, local grassroots events to affect change."
Sikh Americans Launch Ad Campaign That Looks to Push Back on Hate - NBC News

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